spiritfree.

    I am actively championing for nonalcoholic cocktails to become a part of more beverage programs. In this pursuit, I am also hoping that we can all move away from the somewhat negative term “mocktail,” to a name that signifies a concoction as complex as any alcoholic drink.

    Now is the time for influencers to change the way we talk about nonalcoholic cocktails. There is power in a name, along with hidden history, association, and purpose. Linguistic traits have a way of influencing our thoughts and actions whether we realize it or not. Why not harness this power, and create a word that captures the essence of this particular category of drinks? 

    The following is a manifesto if you will, of resolve to, as a united front, move away from the term “mocktail,” to a new word. I myself have gone through various iterations, from simply nonalcoholic, to the more technical zero-proof. At long last, I have developed a thought and intent towards a particular word. There are no trailing nouns, no hyphens, and no spaces, it is this: spiritfree.


 Photo: Sammy Faze Photography

Photo: Sammy Faze Photography

 Photo: Sammy Faze Photography

Photo: Sammy Faze Photography

 Photo: Sammy Faze Photography

Photo: Sammy Faze Photography

 Photo: Sammy Faze Photography

Photo: Sammy Faze Photography

 Photo: Sammy Faze Photograhpy

Photo: Sammy Faze Photograhpy